"Autoizvestia" is a Russian nation-wide automotive newspaper full of useful and exciting information from the most reliable sources. Every issue brings the readers stories about world premiers, as well as reports on test drives of new vehicles, articles on topical issues relating to the automotive sector of the economy, business, economy at large, credits and insurance, road safety and the environment. Our permanent sections sport analytical materials and forecasts, highlight the most significant events in the world car-building industry and Russian automotive sector, the latest in technology, the hottest news and exciting developments.
"Autoizvestia" audiences
- Middle and upper class readers make up over 50 percent of the paper's audiences. They are well-off and well-educated people making their own decisions - businessmen, managers, professionals and government officials.
- We have lots of readers - people aged between 23 and 50 make up 83 percent of our audience - who are not only interested in cars' consumer properties and the best terms of purchase. They look for information on a large number of topics relating to the automotive sector ranging from high technologies to marketing research to used cars.
Circulation: 90 thousand
Distribution:
Subscription accounts for 41% of circulation. Subscribers to the Izvestia in Moscow receive the Autoizvestia in a single package. The newspaper is in the mail of VIP clients, available also on board aircraft of a number of air carriers.
59% of the circulation go to retail outlets. The paper is available in newspaper kiosks and the largest retail networks of Moscow, St. Petersburg, in other Russia's largest cities, in all the regions of the nation.
Autoizvestia Versions
- A full-color A3 fortnightly on glossy paper, 32 pages minimum.
- Electronic version in the Internet (www.autoizvestia.ru)
The paper's advertising potential allows to address every audience (readers and Web surfers) and permits advertisers the use of existing resources - packaged or individual - with optimal efficiency.
- Advertising in the newspaper includes full-color modules of various formats, as well as text adverts;
- Advertisement on the Internet site (www.autoizvestia.ru) in the form of original banners of text adverts;
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